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Essential Trade: Vietnamese Women in a Changing Marketplace
272pp. October 2014
Essential Trade: Vietnamese Women in a Changing Marketplace
Author: Leshkowich, Ann Marie;
Winner of the 2016 Harry J. Benda Prize in Southeast Asian Studies

“My husband doesn’t have a head for business,” complained Ngoc, the owner of a children’s clothing stall in Ben Thanh market. “Naturally, it’s because he’s a man.” When the women who sell in Ho Chi Minh City’s iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise.

Essential Trade looks through the façade of these “timeless truths” and finds active participants in a political economy of appearances: traders’ words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or “bourgeois” – even as they quietly slip into southern Vietnam’s growing middle class. But Leshkowich argues that we should not dismiss the traders’ self-disparaging words simply because of their essentialist logic. In Ben Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous.

Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ngoc have plied their wares through four decades of political and economic transformation: civil war, postwar economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this groundbreaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people’s lives and created market socialist political economy. It provides a compelling account of postwar southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of Ben Thanh market.

10 illustrations

Southeast Asia: Politics, Meaning, and Memory Series
"Leshkowich’s book is informed by a deep empathy with and understanding of the people she deals with. It is good to read more about the south and the travails of its people; good, too, to have an account that is not only a sharp piece of analysis but also a moving human story." –New Zealand Journal of Asian Studies

“With a keen ethnographic eye and careful attention to southern Vietnam’s turbulent history, Ann Marie Leshkowich reveals the deep layers of political and social significance that underlie the seemingly timeless actions of women who sell clothing and textiles in Vietnam’s largest marketplace. Essential Trade offers a vivid account of the lives of the traders of Ho Chi Minh City’s colonial-era market, allowing the reader to see through lucid examples how the nation’s shifting and uncertain political economy has intimately shaped the gendered subjectivities and livelihoods of its citizens.” —Suzanne A. Brenner, University of California, San Diego

“This richly documented study offers penetrating insights into the struggles of small-scale traders in Vietnam’s most famous market. By showing how the traders of Bến Thành market skilfully manipulate prevailing categories of gender, occupation, relatedness and class to obtain security and respect for their difficult profession, this study makes an innovative contribution to economic anthropology and will be essential reading for scholars interested in Vietnam’s socialist and post-socialist transformations.” —Philip Taylor, The Australian National University
Author: Leshkowich, Ann Marie;
Ann Marie Leshkowich is professor of anthropology at College of the Holy Cross in Worcester, Massachusetts.