How to Leap a Great Wall in China: The China Adventures of a Cross-Cultural Trouble-Shooter
Quantity:
ADD TO CART
150pp. January 2014
Categories
How to Leap a Great Wall in China: The China Adventures of a Cross-Cultural Trouble-Shooter
Author: Leventhal, Den;
“It is rare indeed to find so many important themes in U.S.-China relations addressed with both humor and analytical verve. No American businessman can afford to sit down at the negotiating table without having perused this book! It will delight professionals and general readers alike.”—Vera Schwarcz, Wesleyan University


“Den Leventhal hits the mark with his personable memoir that presents B-School quality case studies for market entry development in the international arena. His easy-going, and often times humorous, narrative belies the hard-hitting realities of opening new business markets in a culture foreign to our own. I feel certain that any businessman seeking to act on an international business opportunity will find golden nuggets in this engaging read about 30 adventurous years of opening business in China.” —Chip Brittingham, CFPPresident Bayview Investment Counsel, Inc.
Distributed for Merwin Asia
Author: Leventhal, Den;
During a 30-year career as a China business development specialist, Den Leventhal climbed a steep learning curve from cross-cultural engagement to intercultural understanding and significant commercial achievement. His stories are presented with a levity that will engage neophytes and seasoned professionals alike. The highlight of this business memoir is the breaking of a Chinese government monopoly—a virtual Great Wall—and a ferocious political and commercial war to defend a pioneering joint venture against a powerful, and angry, PRC government agency.



THIS SITE MAY BE RUNNING UNLICENSED ASPDOTNETSTOREFRONT.COM SOFTWARE!
CLICK HERE TO ACTIVATE YOUR LICENSE