A Japanese Advertising Agency: An Anthropology of Media and Markets
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352pp. May 1996
A Japanese Advertising Agency: An Anthropology of Media and Markets
Author: Moeran, Brian;

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ConsumAsiaN Series
"A Japanese Advertising Agency is an important book. There are many popular introductions to the world of advertising by insiders, such as David Ogilvy and Peter Mayle.... There is also a solid tradition of academic commentary on the cultural rol
Author: Moeran, Brian;



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