Developing a Dream Destination: Tourism and Tourism Policy Planning in Hawaii
272pp. March 2008
Developing a Dream Destination: Tourism and Tourism Policy Planning in Hawaii
Author: Mak, James;
Developing a Dream Destination is an interpretive history of tourism and tourism policy development in Hawai‘i from the 1960s to the twenty-first century. Part 1 looks at the many changes in tourism since statehood (1959) and tourism’s imprint on Hawai‘i. Part 2 reviews the development of public policy toward tourism, beginning with a story of the planning process that started around 1970—a full decade before the first comprehensive State Tourism Plan was crafted and implemented. It also examines state government policies and actions taken relative to the taxation of tourism, tourism promotion, convention center development and financing, the environment, Honolulu County’s efforts to improve Waikiki, and how the Neighbor Islands have coped with explosive tourism growth. Along the way, author James Mak offers interpretations of what has worked, what has not, and why. He concludes with a chapter on the lessons learned while developing a dream destination over the past half century.

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“Mak’s balanced account substantially increases our knowledge of tourism, an industry responsible for perhaps 10 percent of the globe’s gross domestic product, but an industry still underexplored by scholars. Thoroughly researched in the relevant primary and secondary sources, Developing a Dream Destination will be of value to both scholars of tourism and tourism practitioners.” —Pacific Historical Review (78:3)

"I consider this to be ‘hands down’ the best book that I’ve read on the policy process of tourism development. It will become mandatory reading for any serious student of tourism and tourism development. It should be mandatory reading for planners and policy makers in areas developing their tourism industry. My congratulations to Professor Mak both for the level and quality of research and for the insights into the processes of tourism development." —Richard R. Perdue, editor, Journal of Travel Research, and board chair of the International Academy for the Study of Tourism
Author: Mak, James;
James Mak is professor of economics at the University of Hawai‘i.
Read the introduction (PDF).
Map of the Hawaiian Islands

1. Introduction
2. Tourism in Hawaii: An Overview
3. Genesis of State Policy on Tourism
4. State Tax Policy on Tourism
5. Tourism Promotion, the Hawaii Convention Center, and the Hawaii Tourism Authority
6. Protecting Hawaii’s Natural Environment
7. Improving Waikiki
8. The Neighbor Islands
9. Lessons from Hawaii’s Experience