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Global Goes Local: Popular Culture in Asia
320pp. November 2002
Global Goes Local: Popular Culture in Asia
Editor: Craig, Timothy J.; King, Richard;
Has the global spread of predominantly North American popular culture forced Asian nations and communities to produce nothing but pale imitations of a shallow, hedonistic alien culture? Far from it!

Global Goes Local examines popular culture from pop music in contemporary Korea and pre-war Shanghai to television dramas in China and TV commercials in Malaysia. International scholars with varying disciplinary perspectives show how imported cultural forms can be invested with fresh meaning and transformed by local artists to assert identity and express resistance. This collection tackles significant questions about popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.

For sale in the U.S. only

Asian Interactions and Comparisons Series
Published in association with the Association for Asian Studies
“A wealth of solid ethnographic data and insights” —Journal of Asian Studies, February 2003

“These fascinating and inspiring worlds of entangled and imagined Asian communities engulf, challenge and excite” —Journal of Contemporary Asia 34 (2004)

“This important collection brings together recent scholarship on popular culture in a variety of countries. Written in a most accessible style, these high-quality essays will be valuable both to academic specialists and to the general reader.” —Craig Lockard, author of Dance of Life: Popular Music and Politics in Southeast Asia

“Superbly organized and written for the mutual enjoyment of academic and fandom devotees of Asian popular culture.” —John Lent, editor of the International Journal of Comic Art and Asian Cinema

Editor: Craig, Timothy J.; King, Richard;
Timothy J. Craig is associate professor in the Faculty of Business, University of Victoria. Richard King is associate professor in the Department of Pacific and Asian Studies, University of Victoria.
Asia and Global Popular Culture: The View from He Yong's Garbage Dump / 3
Richard King and Timothy J. Craig

Part 1: Global versus Local — Hybridity and Appropriation in Asian Popular Culture

1 Hulk Hogan in the Rainforest / 15
Peter Metcalf

2 Hybridity and Disjuncture in Mainland Chinese Popular Music / 25
Mercedes M. Dujunco

3 Under Attack: Mass Media Technology and Indigenous Musical Practices in the Philippines / 40
Michiyo Yoneno Reyes

4 Rocking East and West: The USA in Malaysian Music (An American Remix) / 58
Eric C. Thompson

5 Exploding Ballads: The Transformation of Korean Pop Music / 80
Keith Howard

Part 2: Political, Ideological, and Spiritual Tensions in Asian Popular Culture

6 The Politics and Poetics of Sister Drum: "Tibetan" Music in the Global Marketplace / 99
Janet L. Upton

7 Television Drama in China: Engineering Souls for the Market / 120
Michael Keane

8 Moral Advertising in Malaysian TV Commercials / 138
Todd Joseph Miles Holden and Azrina Husin

9 "You May Not Believe, But Never Offend the Spirits": Spirit-Medium Cults and Popular Media in Modern Thailand / 160
Pattana Kitiarsa

10 Revisioning Japanese Religiousity: Osamu Tezuka’s Hi no tori (The Phoenix) / 177
Mark W. MacWilliams

Part 3: The Creation, Assertion, and Representation of Identity in Asian Popular Culture

11 Images of Asians in the Art of the Great Pacific War, 1937–45 / 211
Nancy Brcak and John Pavia

12 To Fight the Losing War, to Remember the Lost War: The Changing Role of Gunka, Japanese War Songs / 225
Junko Oba

13 The Incantation of Shanghai: Singing a City into Existence / 246
Isabel K. F. Wong

14 Cassettes, Bazaars, and Saving the Nation: The Uyghur Music Industry in Xinjiang, China / 265
Rachel Harris