352 pp. May 1996
paper, ISBN 978-0-8248-1873-9, $22.00
cloth, ISBN 978-0-8248-1872-2, $44.00
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Keywords: |
Japan
Asia
anthropology
sociology
textbook |
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A Japanese Advertising Agency: An Anthropology of Media and Markets
by Brian Moeran
ConsumAsiaN
"A Japanese Advertising Agency is an important book. There are many popular introductions to the world of advertising by insiders, such as David Ogilvy and Peter Mayle.... There is also a solid tradition of academic commentary on the cultural role of ads and on how to 'decode' them. There are, however, few outside researchers who have actually had the opportunity to experience the inner workings of advertising agencies in any country, and Moeran's year in a Japanese agency is--to the best of my knowledge--unprecedented." --Asahi Evening News
For sale only in the U.S., its dependencies, Canada, and Mexico.
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