320 pp. September 2001
cloth, ISBN 978-0-8248-2437-2, $49.00
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Keywords: |
Asia
Japan
China
Southeast Asia
sociology
economics |
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Asian Media Productions
ed. by Brian Moeran
ConsumAsiaN
“A valuable contribution ... It offers us complex and culturally situated analyses” —Pacific Affairs, Winter 2003–2004
Asian Media Productions consists of a dozen essays on different aspects of Asian media by Japanese, American, and European scholars—many of whom have themselves been extensively involved in the production of media forms. Working in the fields of anthropology, and media and culture studies, and on the basis of extensive, hands-on research, the contributors have collaborated on an substantial volume on the social practices and cultural attitudes of people producing, reading, watching, and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore, and India. Contents: Creating Advertising in Japan (John McCreery); Marketing Condoms in Bombay (William Mazzarella); Balinese Conversations about TV and Advertising (Mark Hobart); Promoting Culture (Brian Moeran); Promoting Manzai Comedians (Joel Stocker); Celebrities in Japanese TV Music Variety Shows (Carolyn Stevens and Shuhei Hosokawa); TV News Coverage of the Kobe Earthquake (Liz Maclachlan); Journalism in South China Newspapers (Kevin Latham); Cultural Regulations and Advertising in ASEAN (Katherine Frith); Global Cultural Politics and Asian Civilizations (James Lull); Japanese Edo Dramas in Taiwan (Koichi Iwabuchi); Afterword (Ulf Hannerz). For sale only in the U.S., its dependencies, Canada, and Mexico.
Brian Moeran is visiting professor at the Copenhagen Business School.
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