216 pp. December 1998
paper, ISBN 978-0-8248-1955-2, $21.00
cloth, ISBN 978-0-8248-1954-5, $40.00
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Keywords: |
Japan
Asia
anthropology
sociology
textbook |
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Packaged Japaneseness: Weddings, Business and Brides
by Ofra Goldstein-Gidoni
ConsumAsiaN
“Represents the first thick description of the wedding industry in contemporary Japan. The careful deconstruction (or rather “unpacking”) of the manifold creative and economically profitable uses of things Japanese and Western, in other words, the practices of inventing and reinventing traditions, of self-exoticizing or even reverse Orientalization, represents and important contribution to the study of contemporary Japanese consumer society and its preoccupation with Japaneseness.” —Journal of Asian Studies
For sale only in the U.S., its dependencies, Canada, and Mexico.
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